Paula Hardy is a travel writer, editor and content strategist. She has worked for Lonely Planet since 1999 and has written over 30 guidebooks, specialising in destinations in South and East Africa, the Maghreb, Europe and the east coast of America.
This is one of the most impressively strategic, well-presented things I've read at Lonely Planet. It's brilliant. It's a very holistic view of what changing the author relationship can mean for our business.Piers Pickard, Publishing Director